Boba + Bites

Fictional rebrand and renaming of Chit Chat Café in Portland, OR, inspired by the eclectic visuals of Taiwanese street food markets. Previously there was a case of inconsistent branding and a nondescript name. I updated both to give them a consistent yet lively look that communicates what they serve and could help them stand out among the many boba shops in Portland.

The brand is centered around a mascot, Pop, who is intended to represent a burst of flavor and add a friendly face to the brand.

Social media is reliant on user-generated imagery to bring a casual human-ness to Chit Chat Café’s Boba + Bites’ brand. This is mixed with Boba + Bites’ own photography and simple yet eye-catching graphic posts.

Social media and user-generated content are big promotional tactics for many local boba shops. With that in mind, I wanted to give Boba + Bites something big, bold, graphic, and Instagrammable for their bubble tea cups.